EMPOWERING YOU TO UNLEASH YOUR FULL POTENTIAL


Don't be on stand-by any longer. Find the way through your mind blocks today.

  • - Sports assessments

  • - Mindset coaching

  • - Pickleball skills development

About Betta

Is it Betta like the fish?

Yup! I believe that persistence and determination are key factors in achieving your goals, which is why the name is inspired by the Betta fish, commonly known as the Siamese fighting fish, pronounced "beh-tuh." The name derives from the Malay word ikan betah, meaning "persistent fish."

I'm Jacob, and I am ready to partner with you

I'm a Certified Axiology Practitioner, Spiritual Director, and IPTPA Pickleball coach. What does that mean exactly? It means I spent most of my life battling low self esteem, isolation, and fear of going after goals. So, I did the work and learned how to change my path. And along the way, I fell in love with Pickleball, learning that competition is one of the greatest ways to expose your belief systems, the good and bad.

Improve Your Mindset, Improve Your Performance

My mission as a coach and mentor is to guide you towards the mindsets that will unlock your athletic, professional, and creative potential. Whether you are a casual athlete or have goals of high level competition, letting go of broken belief systems is key. Through assessments, coaching, and practice, we can work together to unlock your full potential.

Don't know where to start?

Take the "Ready to Play Assessment"

Measure the full spectrum of of what influences you:

- 7 different key drivers influencing life choices, decisions and actions

- 15 factors of how people act and communicate verbally and nonverbally,

- 75 soft skills related to superior performance.

Proven systems.

A personal mentor.

We understand that each individual's performance journey is unique, and we tailor our approach to meet your specific needs and goals.

FAQ's

What services do you offer and how much are they?

We offer Axiology-based performance and mindset assessments, personal 30 minute assessment debriefs, 1 hour coaching sessions, and 1 hour spiritual direction sessions. Our services are personally tailored to every individual and their specific needs.

  • Axiology-based Assessments range from $97 to $110

  • 30 minute Audio Debriefs following an assessment - $100

  • 1-1 Coaching session - $100

  • Spiritual Direction session - $75

Which assessment should I take?

We highly recommend adding a 30 minute audio debrief to help you gain deeper insight of your assessment results.

Advanced Ready to Play Index:

In the Ready to Play assessment, we look specifically at your understanding and feelings about the world of sports (though this can be attributed to every day life as well) around you (Sports World View) and yourself (Self View) from a sports perspective. Together this will show YOU insights into WHY you do the things you do as an athlete, HOW you go about doing them and WHAT you can do when you are fully engaged in playing your sport.

SPORTS WORLD VIEW: This measures how much you understand and how you feel about the external world around you from a sports perspective. Do you understand your teammates, coaches and trainers, and do you tend to over-value these relationships, treat them situationally or manipulate them to get what you want? Do you know how to get things done as an athlete? Do you understand the value of following the game plan and rules, and do you rely heavily on it or are you a maverick who does things your own way?

SELF VIEW: This measures how much you understand and how you feel about yourself. Do you understand where you have come from, where you are in your role on the team, and where you are going in your athletic career? How do you feel about your potential to grow and develop, your current role and your direction toward the future? Are you focused on the past, the present or the future and how does that affect you today as an athlete?

Change Readiness Index:

This assessment measures a person’s attitude toward change based on 8 change factors: Flexibility, Adventurousness, Confidence, Optimism, Passion/Drive, Resourcefulness, Tolerance and Resilience. The scores will help you assess holistically where your vulnerabilities lie during change and transition as well as highlight strengths that you can harness to help you learn and grow through never-ending changes you will experience.

Total Wellness Index:

This assessment is designed to measure a person's wellness in 7 areas: Mind, Body, Environment, Relationships, Emotions, Being Present, Stress Tolerance. This report will go into detail about the seven dimensions of health and wellness. And while you may be very focused on trying to develop yourself in one or two specific areas, it’s important to realize that these seven areas are intertwined and each has an effect on the other areas in your overall health and wellness.

At the end of this report we give you an action plan to use as a guide in your own personal wellness development. Now planning without execution doesn’t do you any good. You can make all the New Year’s resolutions you want to be healthier but if you don’t put daily actions in place then you will never see results. The first step is to go through your report to learn about your current state of health. Then go through the action plan at the end of the report to take your health and wellness to the next level. After going through and implementing changes for a period of time you should take this assessment again and see how your health scores have changed. Remember, change is not easy and it takes consistent and constant practice. We believe in you! Good luck!

Ready to Play and Total Wellness Index:

This assessment is a combination of the two, providing a more thorough evaluation.

Change Readiness and Total Wellness Index:

This assessment is a combination of the two, providing a more thorough evaluation.

What are your personal sessions all about?

1-1 Coaching Session:

Our coaching sessions are designed to help individuals gain a deeper understanding of their personal values and beliefs, and how these shape their thoughts, behaviors, and decision-making processes. By exploring and identifying their core values, individuals can gain clarity and direction in their lives, as well as a sense of purpose and fulfillment.

During a coaching session, the coach will work with the individual to identify their values and create a plan to align their actions and goals with these values. The coach will also provide guidance and support to help the individual overcome any obstacles or challenges that may arise along the way.

As a result of this process, individuals can experience a significant transformation in their lives, including increased self-awareness, improved decision-making skills, and greater overall satisfaction and fulfillment. By living a life that is aligned with their values, individuals can experience greater meaning and purpose, leading to a more fulfilling and satisfying life.

Spiritual Direction Session:

A spiritual direction session is a guided conversation between an individual and a trained spiritual director, which focuses on exploring and deepening their relationship with the Divine. This process involves listening deeply to the person's experiences, questions, and insights, and helping them to discern the movements of the divine or sacred within their life. The goal is to become anchored in the present moment, connected to the authentic self, and free from the illusions of false self-images and the ego.

Through this process, one can gain a deeper understanding of themselves and their relationship with the divine, as well as develop a greater sense of meaning and purpose in their lives. Spiritual direction can also help individuals to develop a stronger sense of inner peace, and to navigate times of spiritual crisis or confusion with greater clarity and insight.

As a result of this transformative process, individuals may experience increased joy, inner peace, and a greater sense of connection to something larger than themselves. They may also gain greater clarity about their life's purpose and direction, leading to a more fulfilling and meaningful life, rooted in the present moment.

Got questions?
We are happy to help!

FREE RESOURCES

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ASSESSMENTS

How do your belief systems measure up?

Select from a variety of assessments and complete yours today.


OUR TEAM

Meet Our Awesome Team

Jacob Rustin

Valeriya Rustin

Contact

Email: info@bettaplay.co

Phone Number: 530-407-3370

Get In Touch

Assistance Hours:

Mon – Sat: 9:00am – 8:00pm

Sunday: CLOSED

Office: Redding, CA

Call ----------

Email: info@bettaplay.co

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